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Ernie and OpenAI Artificial Intelligence, Advancing Law Firm Marketing
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What is “Ernie and OpenAI”?
“Ernie” is the name given to Success.Legal's AI Bot, originally designed to enhance website competitiveness for Canadian legal professionals using the Marketing.Legal platform.
Ernie was developed in response to the 2019 launch of Google's “B.E.R.T.” technology, created as a proactive measure against Google's shift from keyword-based search methods to natural language processing.
In early 2023, Ernie was re-engineered with OpenAI’s advanced language models, integrating cutting-edge AI capabilities. OpenAI, a leading AI company supported by substantial investment from Microsoft, conducts research in artificial intelligence and builds advanced AI systems to solve real-world problems. OpenAI collaborates with global researchers and organizations to drive AI advancements.
We asked Ernie/OpenAI: “How can OpenAI help a Lawyer's website?”
Within three (3) seconds, we received the below response:
“OpenAI can help a lawyer's website in several ways:
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Content creation: OpenAI's language models can generate high-quality content for a lawyer's website, such as blog posts or frequently asked questions (FAQs), improving search engine optimization (SEO) and attracting potential clients.
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Chatbots: OpenAI's conversational AI can create chatbots to answer basic legal questions or help clients schedule appointments.
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Language translation: OpenAI's models can translate website content into multiple languages, broadening its reach and appeal.
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Legal research: OpenAI's models can assist lawyers in conducting legal research by processing large amounts of data to find relevant case law and legal references.
Overall, OpenAI provides advanced language technology that improves a lawyer's website's functionality, accessibility, and user experience.”
Looking Ahead to 2024 and Beyond
Building on Ernie’s original capabilities, we are perfectly positioned for the next wave of conversational search-engine marketing. Success.Legal | Marketing.Legal platforms already reword and present content dynamically to search engines using natural language processing. This approach ensures optimal readiness for evolving AI-driven search paradigms from Google, Bing, and beyond.
