SEO & AI in 2023,

Question: How can Ontario businesses optimize their website so it is more “AI-friendly” for search engines and AI assistants?

Answer:   Success.Legal™ can help you adapt your content and technical SEO for a future where AI systems prioritize clarity, usefulness, and structured information across Ontario.  Use AI-oriented publishing practices such as intent-based pages, clear headings, schema-ready layouts, concise summaries, reliable internal linking, and content that answers real questions with verifiable details so your pages are easier for both crawlers and AI assistants to interpret.  For guidance on CMS setup, content modelling, and ongoing optimization within the legal profession ecosystem, contact Success.Legal™ at (800) 551-5751 for a practical plan tailored to your goals.

OpenAI promotes friendly artificial intelligence in order to benefit humanity as a whole.  One way they plan to do this is by changing how websites and search engines are optimized.  OpenAI believes that current optimization techniques are not friendly to artificial intelligence, and that this will become a bigger problem as AI becomes more advanced.  Technologists are working on new optimization techniques that will be more friendly to AI, with hope to eventually make those techniques the standard.

This could have a big impact on SEO and website design and content implementation models.  For example, if a website is designed to be friendly to AI, it may be able to rank higher in search results.  And if more websites are designed to be friendly to AI, search engines may start to favour them versus traditional websites.  This could (it will) lead to a whole new era of SEO and website design, where the focus is on making websites and search engines friendly to AI.  This could (it will) have a big impact on the way we use the Internet.  It will be interesting to see how it ultimately unfolds.